Five Step Internet Marketing Plan follows, created by in the trenches experience with online marketing for small business.
Step 1 : Define Your Customer
A Defining your customer is as important as defining your products or naming your business. If you have not yet done a marketing plan within your business plan, then you need to do this exercise.
Step 2 : Choose Your Targets
A coordinated effort across several sites and venues commonly frequented by your customers is the most effective marketing campaign. If you are seen in several places your visibility and retained message is much stronger. Where are you going to post your ads?
Step 3 : Budget
You can better create the budget for your online marketing plan when you have a good idea of the costs involved. That can only be done once you've figured out your targets. You probably already have a figure in mind of how much you can really spend, so go back to your marketing campaign sheet and total the costs of all the ad spots you'd like to do. Chances are that total will exceed your overall spending limit.
Step 4 : Creating Your Ad Content
A Online marketing works best when you focus only on one or two things. You may have a variety of products but pick one or two items that are good sellers and have a solid appeal to your target market for your marketing campaign.
Step 5 : Tracking & Monitoring Your Ads
Tracking and reacting to your campaign's successes are critical in maintaining an effective marketing campaign. From your website stats to PPC stats, there are many ways to determine what is working and what isn't. By paying attention you'll learn volumes about your ads and how to hone them for best results.
Step 1 : Define Your Customer
A Defining your customer is as important as defining your products or naming your business. If you have not yet done a marketing plan within your business plan, then you need to do this exercise.
Step 2 : Choose Your Targets
A coordinated effort across several sites and venues commonly frequented by your customers is the most effective marketing campaign. If you are seen in several places your visibility and retained message is much stronger. Where are you going to post your ads?
Step 3 : Budget
You can better create the budget for your online marketing plan when you have a good idea of the costs involved. That can only be done once you've figured out your targets. You probably already have a figure in mind of how much you can really spend, so go back to your marketing campaign sheet and total the costs of all the ad spots you'd like to do. Chances are that total will exceed your overall spending limit.
Step 4 : Creating Your Ad Content
A Online marketing works best when you focus only on one or two things. You may have a variety of products but pick one or two items that are good sellers and have a solid appeal to your target market for your marketing campaign.
Step 5 : Tracking & Monitoring Your Ads
Tracking and reacting to your campaign's successes are critical in maintaining an effective marketing campaign. From your website stats to PPC stats, there are many ways to determine what is working and what isn't. By paying attention you'll learn volumes about your ads and how to hone them for best results.
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