How to Market Your Small Business

How to Market Your Small Business: A specific marketing plan outlining concrete goals is indispensable to a well-managed business; without it, financial budgets and profit plans are incomplete. While even the best marketing plan cannot ensure success, conducting thorough research and establishing specific objectives greatly minimizes the possibility of failure. The marketing plan decreases misunderstanding and increases organized thinking, as well as serving as a measuring tool for annual progress.

For the entrepreneur or small business owner, marketing is a matter of determining demand, matching a product or service with customer needs, and promoting those attributes in the marketplace to produce sales.Marketing is not a one-time event, but an on-going process.