Communicating Between Tech and Sales or Business. Communicate more In Sales And business. Have more conversations. Ask more questions. When sales/business people need a technical solution explain these three components: who you’re solving this for, what the challenge is, and why you need a solution. (The “who”, “what”, and “why”) will anchor the request inside context that is critical for the technical team to understand BEFORE they go develop a solution.
And When technical people need to communicate their proposed solution to sales/business, don’t go into great technical detail, you do not impress anyone, you’re simply writing a document that your audience can’t consume. Your job is to reflect your understanding of the problem and then propose a solution that allows the sales/business people to understand the solution. Don’t go crazy into the details with the business. The business/sales people’s job is to approve your approach not comment on every single pixel placement or feature. Just like you don’t have full context over their job, they don’t have full context over yours.
The Technology is such an integral part of almost every business decision, improving communication is a great way to increase your batting average for solving business challenges with technology. Couldn’t resist a baseball analogy, How about those SF Giants. Both sales/business people and technical people need to change in order to facilitate better communication between them almost everything we do in business involves some technology. We have to figure out a way to communicate with each other for shared success.
And When technical people need to communicate their proposed solution to sales/business, don’t go into great technical detail, you do not impress anyone, you’re simply writing a document that your audience can’t consume. Your job is to reflect your understanding of the problem and then propose a solution that allows the sales/business people to understand the solution. Don’t go crazy into the details with the business. The business/sales people’s job is to approve your approach not comment on every single pixel placement or feature. Just like you don’t have full context over their job, they don’t have full context over yours.
The Technology is such an integral part of almost every business decision, improving communication is a great way to increase your batting average for solving business challenges with technology. Couldn’t resist a baseball analogy, How about those SF Giants. Both sales/business people and technical people need to change in order to facilitate better communication between them almost everything we do in business involves some technology. We have to figure out a way to communicate with each other for shared success.
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