5 objectives will help keep your business on-target

The following 5 objectives will help keep your business on-target in an everchanging social media world.

Keep it Current

If you have a Facebook Fan Page, what’s the sense in creating it and then abandoning it simply so you can say that you have one?  Content is the most important factor in managing your Facebook ‘Fan’ base (and any social media platform, for that matter).  It’s nice for you to say you have 100 Facebook ‘Fans’, for example, but what kind of content are you posting to drive those ‘Fans’ to your website, or ultimately, to your storefront, which then equates to actual customers who are buying or using your goods and services?

Know Your Customers

When you have an effective marketing strategy, you know exactly who your customers are and who your prospects need to be.  You can (and should) make your Facebook Page the fun place where your existing customers and new prospects are constantly looking to see what you’re offering, and, at the very least, make the appearance of the fun place where customers and prospective new customers are learning about your fun and fact-based place of business on a regular basis.

Develop Your Social Media Strategy

Once you have determined on which social media platforms you’re going to be, make sure your strategy comes with a calendar of events.  Facebook is the most social of all of the social media platforms available to you, so announcing fun events and contests are a must, particularly for small to medium-sized businesses who don’t have the leverage of nationally-known brands.

Manage Your Social Media Objectives

After you have posted regular and fun content on your Facebook Fan’Page, make sure you’re managing the number of ‘Fans’ who will be participating in your contests and events.  Ensuring follow-up is critical to any successful social media marketing strategy.

Leverage Your Business

The whole point of social media and platforms like Facebook is to drive your customer to your website and storefront to learn more about you and what goods and services you’re offering.  Take advantage of steering those Facebook ‘Fans’ to other social media sites geared towards a specific purpose.  Utilize the information you’re gaining from your Facebook ‘Fans’ and turn more prospects into lifetime customers.